Sports

Sports facilities provide a range of advertising formats strategically placed in high-traffic areas, such as common spaces, game zones, locker rooms, and ice rinks. These diverse forms of advertising offer a unique opportunity to engage a large, active, and captive audience of both spectators and participants using the various facilities.

In Québec, there are approximately 100 sports federations and national leisure organizations for a total of nearly one million members in thousands of teams, clubs, leagues, and associations. To this already impressive number, we must add the tens of thousands of people who, without officially being members of these organizations, benefit indirectly from their infrastructures and services.

Sources: Policies of the ministère de l’Éducation and of the ministère de l’Enseignement supérieur